Closing Date : 30/04/2025

Broadband Product Marketing (VAS)  

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!
•  Awarded For
    o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    o Bronze Winner in Cross-Generational Workforce Engagement (2024)
    o Gold Winner for Excellence in Workplace Culture (2021)
•  Comprehensive medical, dental, optical and insurance benefits
•  Flexi working hours arrangements
•  Staff Line & Device Subsidy
•  Smart Casual Attire
•  Child Parental Care Leave
•  Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
•  Special employee discounts for selected F&B Brands

Job Summary

  • To strategize, innovate develop and roll out new mobile products and services that will generate positive revenue and differentiate U mobile's service offerings from other service providers. Portfolio includes
  • Business enabling products (USIM, vouchers, top up channels)
  • Self-care services
  • Mobile financial services
  • Insurance services
  • Loyalty platform and services
  • VAS products & services
  • Key Functions
    • Product scouting and assessment
    • Product development
    • Product management
The Day-To-Day Activities

  • To strategize, identify, source and evaluate new products to meet market demand.
    • Understand and identify the market needs based on market insights
    • Translating the analysis result into the conceptualization of new products & services
    • Benchmark with industry offering and drive for differentiation and competitiveness.
    • Develop products as per specifications and establish product policies and best practices.
    • Lead development of user requirement definition and analysis activities, which include facilitating requirements gathering meeting, writing functional requirement, documenting details of user needs for developing new products/services.
    • Develop detailed functional specifications that clearly define the business needs, benefits, and deliverables of a project based on user business requirements from product managers/owners.
  • To project manage and lead the cross-functional team to roll out new products on a timely manner.
    • Lead the product development of new products/services from concept, business casing, detailed specs, design, implementation, to RFS.
    • Determine project, product or service feasibility, cost and time estimates and impact on current and proposed systems
    • Develop project plans and manage cross functional resources to meet project deadlines
    • Involved in testing activities, which includes executing and running the test cases, documenting and submitting issues to technical team for rectification.
  • To ensure existing products/services are improved and optimized.
    • Upon once service or product rollout, maintain product continuous improvement in processes to achieve better cost structures, better service and user experience.

About You

  • BA in marketing, MBA
  • At least 10 years direct experience in product marketing, preferably in telco environment.
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What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.