The Day-To-Day Activities
- Content Creation & Campaign Management:
- Develop and implement social-first content strategies with social agency partner across social media platforms; including text, image, and video content.
- Experiment with new content styles, trends, and storytelling techniques to drive engagement and brand affinity.
- Ensure all content is aligned with the brands’ tone of voice, messaging framework, and campaign goals.
- Collaborate with influencers and content creators to amplify brand messaging.
- Support event coverage efforts by coordinating with the agency, capturing photos and videos on-site, and assisting with live updates during events.
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Trendspotting & Real-Time Content Optimization
- Monitor social trends, industry movements, and audience behaviours to inform proactive and reactive content strategies.
- Leverage insights from Social Listening, TikTok Business Suite, Meta Ads Manager to refine content strategies and improve effectiveness.
- Identify viral content opportunities and develop agile content responses that drive organic reach.
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Community Engagement & Social Listening
- Oversee brand conversations and engage with audiences to foster stronger connections.
- Track sentiment, audience feedback, and trending discussions to inform content strategies and brand positioning.