Job Summary
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The role leads end-to-end GTM strategy and execution for U Mobile’s Enterprise portfolio—including Mobile, FWA, FTTO, and Converged offerings—to position the company as a trusted business solutions provider. It requires strategic thinking, cross-functional collaboration, and executional excellence to deliver impactful value propositions, drive revenue growth, and ensure alignment with business priorities. The role also demands strong problem-solving skills to convert market insights into effective, demand-generating GTM initiatives.
The Day-To-Day Activities
Strategic GTM Ownership
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Full ownership of GTM strategy development and execution for enterprise products, ensuring all initiative are tightly aligned with commercial targets, customer needs, and market dynamics.
Integrated Launch Management
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Accountable to design and orchestrate cross-functional launch activities, ensuring seamless coordination between Product, Sales, Marketing, and Customer Service teams. Resolve interdependencies, mitigate delays, and ensure timely, quality delivery of assets and messaging.
End to end Enterprise Calendar & Campaign Leader
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Lead the quarterly 3+3 planning cycle, ensuring enterprise campaigns are strategically timed, commercially relevant, and deliver sustained pipeline momentum. Anticipate business needs and proactively plan to fill marketing and sales gaps.
Multi-Channel Campaign Execution
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Design and deploy integrated marketing campaigns across digital, ATL/BTL, and in-person channels. Ensure campaigns are performance-driven, brand-compliant, and optimized for lead generation and customer acquisition.
Cross Synergy Enablement
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Anticipate launch or adoption friction points (e.g., pricing clarity, onboarding readiness, sales training gaps) and proactively develop mitigation plans. Provide clear documentation, toolkits, and guidance to enable all teams, including key frontline teams.
Insight-Driven Decision Making:
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Responsible to build and maintain a robust understanding of customer behaviour, industry trends, and competitive positioning. Leverage data and insights to sharpen targeting, refine value propositions, and inform agile GTM adjustments.
Performance Management & Optimization:
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Build and own dashboard to track key enterprise performance indicators — including campaign ROI, registration volume, ARPU uplift, and conversion metrics. Identify underperforming areas and drive tactical interventions to meet or exceed targets.
Stakeholder Management
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Cultivate strong working relationships across internal teams and external partners. Drive alignment with senior stakeholders through structured communication, performance reviews, and joint problem-solving to unlock faster execution.
Brand Champion
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Champion brand initiatives that enhance U Mobile’s credibility as a digital solutions provider. Lead visibility campaigns and thought leadership efforts that improve mindshare within the business community.