The Day-To-Day Activities
- Plan, develop, and execute go-to-market strategies to enhance brand awareness, customer acquisition through targeted marketing campaigns across all touchpoints.
- Partner with internal stakeholders and cross-functional teams to create and implement channel marketing bundles, promotions, and marcom materials that support business growth and maximize marketing ROI.
- Oversee the marketing calendar, project timelines, and promotional schedules to align marketing initiatives with business objectives and deadlines.
- Collaborate with external partners and agencies to conceptualize and execute marketing campaigns using paid, owned, and earned media, ensuring campaigns align with business goals.
- End-to-end responsibility for campaign ideation and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, event management, reports, and so forth.
- Stay informed on competitor activities, market trends, and consumer/ business behaviour to develop data-driven marketing strategies and improve campaign effectiveness.