Closing Date : 31/10/2025

Retail GTM Manager  

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!
•  Awarded For
    o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    o Bronze Winner in Cross-Generational Workforce Engagement (2024)
    o Gold Winner for Excellence in Workplace Culture (2021)
•  Comprehensive medical, dental, optical and insurance benefits
•  Flexi working hours arrangements
•  Staff Line & Device Subsidy
•  Smart Casual Attire
•  Child Parental Care Leave
•  Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
•  Special employee discounts for selected F&B Brands

The Day-To-Day Activities

GTM Strategy & Planning for retail.
Develop and implement tailored Go-to-Market strategies for UM products across various retail stores. Ensure all marketing, sales, and promotional strategies are aligned with product-specific objectives, regional preferences, and branding guidelines.
Drive in store productivity the full product lifecycle from launch to ongoing campaigns and seasonal promotions

About You

Retail Performance & Data Analysis::
• Manage and planning to achieve key performance indicators (KPIs) for retail sales of products & devices.
• Regularly report and analyse on market trends, competitors, customer feedback, and sales performance.
• Use data insights to refine GTM strategies, improve promotional tactics, and optimize stock levels in retail locations work closely with the inventory management team.
• Conduct competitive analysis to ensure our brand products stay ahead of market trends and competitor offerings

Collaboration with Cross-functional Teams::
• Work closely with product & device teams to ensure that all products and devices launches meet customer needs and expectations.
• Align and support Retail Events activation instore our new location; engage with key stakeholders for content/agenda development and drive partner participation such as key flagships events
• Collaborate with the logistics and supply chain teams to manage new launch readiness and demo display availability
• Recommend, plan and develop launching comms/initiatives to support end-to-end partner engagement journey
• Manage & develop or bring store incentive programs and implement guide region to execute marketing programs to grow business through UM Retail and partners SIS.
• Work on the strategy on every store sell out and gather insight from the field team (Area Manager and Store Manage) on the performance in all retail stores.
• Partner with the Marketing and digital marketing teams to amplify brand awareness and online visibility
• When product launch work with mystery shopper team to ensure relevant product will be conduct mystery shopper analysis

In Store Marketing & Promotions Strategy:
• Manage the strategic planning, timeline and keep track on the region’s execution of retail programs in a fast-paced, deadline-driven environment.
• Work with marketing teams to execute retail-focused campaigns, including in-store displays, influencer partnerships, digital campaigns, and events.
• Design the in store display guideline in order to provide to best experience to end users and best shopping journey.
• Manage product launches and special promotions POSM design, to maximize sales and visibility for all products and device
• Planning on Road Shows for new product launch and manage the planning strategy with vendor to improve productivity
• Work with external to explore prominent in Mall branding for product and brand exposure

Budget & Cost Management:
• Manage the launch budget and operational costs for in store activation planning
• Roadshow campaign cost and planning the execution with project team.
• Aligned the customer campaign cost expenditure and planning for yearly AOP
• Work closely with the insourcing budget for staff cost for roadshow
• Product launch sales incentive negotiating with vendor and partner
Personal Attributes/ Who people Are:
• Methodically with sense of urgency and able to work independently.
• Basic understanding of telecom technologies (e.g., mobile, IT, networks, broadband) to better assist customers with technical inquiries or issues.

#L1-HF1

What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.