Closing Date : 31/10/2025

Assistant Retail GTM Manager  

** For registered candidates, please login to apply

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!
•  Awarded For
    o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    o Bronze Winner in Cross-Generational Workforce Engagement (2024)
    o Gold Winner for Excellence in Workplace Culture (2021)
•  Comprehensive medical, dental, optical and insurance benefits
•  Flexi working hours arrangements
•  Staff Line & Device Subsidy
•  Smart Casual Attire
•  Child Parental Care Leave
•  Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
•  Special employee discounts for selected F&B Brands

The Day-To-Day Activities

GTM Planning & Execution for retail.
Monitor the store execution and implement tailored Go-to-Market strategies for UM products across various retail stores. Ensure all marketing, sales, and promotional strategies are aligned with product-specific objectives, regional preferences, and branding guidelines. Drive in store productivity the full product lifecycle from launch to ongoing campaigns and seasonal promotions

About You

Retail Performance & Data Analysis::
• Implementation and execution on the GTM strategy to achieve key performance indicators (KPIs) for retail sales of products & devices.
• Regularly report and analyse on market trends, competitors, customer feedback, and sales performance.
• Compile frontliner insights to refine GTM strategies, improve promotional tactics, and optimize stock levels in retail locations work closely with the inventory management team.
• Conduct competitive analysis from the field to ensure our brand products stay ahead of market trends and competitor offerings

Collaboration with Cross-functional Teams::
• Work closely with product & device teams to ensure that all products and devices launches meet customer needs and expectations.
• Align and support Retail Events activation instore our new location; engage with key stakeholders for content/agenda development and drive partner participation such as key flagships events
• Collaborate with the logistics and supply chain teams to manage new launch readiness and demo display availability
• Work and monitor closely on the strategy on every store sell out and gather insight from the field team (Area Manager and Store Manage) on the performance in all retail stores.
• Monitor and ensure the instore digital content and marketing comm to amplify brand awareness and online visibility
• Work with mystery shopper team to improve the scoring for each store and ensure relevant product training will be conduct mystery shopper analysis

In Store Marketing & Promotions Strategy:
• Ensure the planning and execution in store, manage timeline and keep track on the region retail programs in a fast-paced, deadline-driven environment and able to take action if needed.
• Work with marketing teams to execute retail-focused campaigns, including in-store displays, influencer partnerships, digital campaigns, and events.
• Design the in store display guideline in order to provide to best experience to end users and best shopping journey.
• Manage product launches and special promotions POSM design, to maximize sales and visibility for all products and device
• Execution on Road Shows for new product launch and manage the planning strategy with vendor to improve productivity

Budget & Cost Management:
• Assist manager to tracking all the launch budget and operational costs for in store activation planning
• Roadshow cost and planning the execution with project team.
• Aligned the customer campaign cost expenditure and planning for yearly AOP
• Work closely with the insourcing budget for staff cost for roadshow

Personal Attributes/ Who people Are:
• Methodically with sense of urgency and able to work independently.
• Basic understanding of telecom technologies (e.g., mobile, IT, networks, broadband) to better assist customers with technical inquiries or issues.

#L1-HF1

What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.