Job Summary
The Activation Executive serve as frontline enforcers in their assigned states/regions, driving Promoters to achieve sales targets while ensuring full compliance with in-field execution standards.
The Day-To-Day Activities
Sales, Audit & Compliance Enforcement
Ensure Promoters sell effectively to hit the monthly sales target, as Executive are accountable for regional sales outcomes.
Conduct frequent on-ground audits of Promoters as per the targets assigned by Partner Management Lead.
Validate Promoters compliance with operational fundamentals: grooming, punctuality, presence, registration SOPs, and SFA check-ins.
Ensure stock and POSM sufficiency during roving activities and portable booths activities.
Verify product knowledge among Promoters during audits.
Support Regional-Specific Execution
Implement HQ strategy while adapting to region-specific challenges (e.g., local events, distributor constraints, geography exploration etc.).
Collaborate with distributor project manager and supervisors to ensure smooth execution of Promoters activities.
Recommend improvements or corrective actions specific to the region.
Audit retail outlets as when required.
Source for potential partners.
Insights & Reporting
Provide weekly reports on audit findings, regional gaps, and Promoters performance trends.
Share clear and practical on-ground insights (e.g., Promoters morale, customer response, execution challenges, competitors’ activities) to help management adjust strategy and make informed decisions.
Offer feedback on distributor readiness, stock movement, and POSM usage.
Training Support
Support regional classroom or online training when required (delivered jointly with Central).
Reinforce product knowledge, SOP awareness, and compliance expectations during visits.
Issue Identification & Flagging
Detect and immediately flag non-compliance practices (e.g., incorrect registrations SOPs, abnormal volumes).
Document all issues in the regional issue log, ensuring escalation to Lead and Central Account Manager when necessary.
Track repeated offenders or recurring issues for corrective action.