Job Summary
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We are seeking
a commercially driven and results-oriented e-Commerce Digital Sales Manager to
lead the growth and performance of U Mobile's eShop channel. This role is
accountable for developing and executing the digital commerce growth strategy
to drive online acquisition, conversion and revenue across the company's
digital product portfolio.
The role requires strong
commercial acumen, analytical thinking and the ability to influence
stakeholders across functions to achieve business objectives in a fast-paced
and evolving digital environment.
The incumbent
is responsible for identifying commercial opportunities, translating customer
and market insights into growth initiatives, and continuously optimising the
end-to-end digital purchase journey. Working closely with Product, Device,
Commercial, Marketing, Technology and Operations teams, the role influences
cross-functional decision-making, gains alignment across diverse stakeholder
groups, and drives strategic initiatives that deliver sustainable business
outcomes.
The Day-To-Day Activities
- Drive the commercial performance and growth of the eShop channel across Postpaid, Broadband, and Devices by developing strategies, analysing business performance, and identifying opportunities to achieve acquisition, conversion, revenue, and profitability targets.
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Lead the development of online-exclusive propositions, promotional campaigns, and customer journey optimisation initiatives to improve digital sales performance, conversion, and overall customer experience.
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Act as the business owner for eShop initiatives by collaborating with and influencing cross-functional stakeholders to align priorities, drive commercial decisions, and ensure successful execution of strategic initiatives.
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Monitor business performance, deliver data-driven insights and recommendations, manage governance and operational readiness, and drive continuous optimisation to maximise business outcomes and return on investment.