Role
The Day-To-Day Activities
1. Trade Marketing Execution & Planning
• Support the execution of Enterprise Trade Marketing strategies across mobile, FWA, fixed fibre, and solution services
• Translate approved trade strategies into actionable GTM plans, channel programs, sales boosters, and promotional toolkits
• Assist in annual and quarterly trade planning, including promotional calendars, channel priorities, and execution timelines.
2. Channel Support & Performance Enablement
• Work closely with Sales teams (SME, Mid-Market, Corporate) to implement trade initiatives that improve conversion and pipeline
quality.
• Support channel segmentation, coverage initiatives, and activation programs to improve productivity and market reach.
• Act as a key liaison between Trade Marketing and frontline sales/partners to ensure effective execution.
3. Trade Promotions & Campaign Management
• Execute trade promotions, incentives, contests, and partner reward programs according to approved plans.
• Coordinate campaign rollout, mechanics briefing, and communication to ensure clarity and adoption by partners.
• Track promotion performance and consolidate results to assess effectiveness and ROI.
4. POSM & Merchandising Execution
• Coordinate development, deployment, and replenishment of POSM materials (e.g. flyers, standees, fixtures, in-store displays).
• Support retail and partner outlet audits to ensure brand compliance, visibility standards, and customer experience consistency.
• Work with vendors and merchandisers to ensure timely and quality execution.
5. Cross-Functional Coordination
• Collaborate with Branding, Product, Sales, Finance, and Operations teams to ensure aligned execution of GTM initiatives.
• Provide on-the-ground trade and channel feedback to support product launches, pricing actions, and campaign improvements.
6. Data, Reporting & Insights
• Track trade program performance, campaign uptake, and channel KPIs.
• Prepare regular reports and dashboards covering execution status, ROI indicators, and partner engagement levels.
• Gather competitor and market intelligence to support continuous improvement of trade initiatives.
7. Budget & Vendor Coordination
• Support budget tracking and cost control for assigned trade programs and POSM initiatives.
• Coordinate with external vendors, agencies, and printers to ensure deliverables meet quality, cost, and timeline expectations.