Job Summary
The Senior Manager, Postpaid Product is responsible for end-to-end ownership of postpaid mobile products, including product strategy, portfolio management and commercial performance. This role drives growth in subscriber base, ARPU, and profitability by delivering competitive, customer-centric postpaid plans aligned with network capabilities, market trends, and business objectives.
The Day-To-Day Activities
- Product Strategy & Roadmap
- Define and execute the postpaid product strategy and multi-year roadmap aligned with company goals.
- Identify market opportunities through customer insights, competitive analysis, and industry trends.
- Translate network, digital, and enterprise capabilities into compelling consumer propositions.
- Product Development & Lifecycle Management
- Lead ideation, design, launch, and optimization of postpaid plans, add-ons, bundles, and promotions.
- Own product from concept, business case, go-to-market and work with Base Marketing on life cycle management, and sunset.
- Ensure clear product positioning, differentiation, and value communication.
- Commercial Performance
- Develop pricing frameworks, plan structures, and promotional mechanics to drive acquisition, upsell, and retention.
- Monitor KPIs including subscriber growth, churn, ARPU, revenue, margin, and product penetration.
- Optimize portfolio performance through data-driven insights and continuous improvements.
- Prepare and present business cases, product papers, and performance reviews to senior management.
- Sales Performance & Channel Governance
- Act as the key liaison point between Product and Sales divisions for postpaid acquisition performance.
- Monitor and analyze sales KPIs including gross adds, net adds, Port-In conversion, channel productivity, and dealer performance.
- Track growth, health, and effectiveness of dealer and distribution channels.
- Identify gaps, leakages, or underperformance across channels and act as a governance to ensure adherence to product intent and targets.
- Provide data-driven recommendations to improve sales execution, incentives, channel strategy, and acquisition quality.
- Go-To-Market & Enablement
- Lead go-to-market planning including launch timelines, marketing messaging, sales tools, and training.
- Ensure seamless execution across channels (own branch, dealers, telesales).
- Support campaigns with clear propositions and sales-ready materials
- Partner with Marketing on ATL/BTL campaigns.
- Customer Experience & Journey
- Design simple, intuitive, and competitive customer journeys from acquisition to servicing, with strong focus on postpaid Port-In experience.
- Lead continuous improvements to Port-In processes & partner with Network, IT, Sales, and Customer Service to remove friction points and improve Port-In success rates and customer satisfaction.
- Drive improvements in onboarding, usage transparency, billing clarity, and retention levers.
- Champion customer-first thinking and "right-first-time" execution in all product and journey decisions.
- Cross-Functional Stakeholder Management
- Work closely with Network, IT, Digital, Marketing, Sales, Customer Experience, Finance, Legal, and Regulatory teams.
- Act as the single point of accountability for postpaid product decisions.
- Ensure products comply with regulatory, legal, and internal policy requirements.