Senior Specialist, Digital Experience & Marketing  

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!
•  Awarded For
    o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    o Bronze Winner in Cross-Generational Workforce Engagement (2024)
    o Gold Winner for Excellence in Workplace Culture (2021)
•  Comprehensive medical, dental, optical and insurance benefits
•  Flexi working hours arrangements
•  Staff Line & Device Subsidy
•  Smart Casual Attire
•  Child Parental Care Leave
•  Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
•  Special employee discounts for selected F&B Brands

Job Summary

  • We are seeking a candidate responsible for owning and delivering defined product features, journeys, or problem spaces within the U Mobile app. The role combines product ownership, commercial accountability, and technical collaboration, ensuring that app capabilities deliver measurable business value while maintaining strong technical quality and scalability.
  • The role requires translating business objectives and customer needs into well-defined product requirements, technical solution capability, and mobile app capabilities, working closely with engineering, design, data, and marketing teams to deliver impactful digital experiences.
  • The candidate will also support app driven revenue initiatives, growth experiments, and service digitalization, contributing to both customer experience improvements and commercial outcomes.

The Day-To-Day Activities

Product Delivery & Execution

  • Own end-to-end delivery of assigned app features or journeys.
  • Translate requirements into clear product documentation and user stories.
  • Work closely with engineering teams to ensure feasible, scalable, and secure implementation of features.
  • Support in app regression, release planning, and post-release business validation.
  • Ensure releases meet both technical quality standards and business objectives.

Technical Product Collaboration

  • Work closely with engineering teams to understand high level mobile architecture, APIs, backend integrations, and platform dependencies.
  • Ensure product requirements consider technical constraints, scalability, performance, and security considerations.
  • Collaborate with engineering and business teams to drive continuous improvements in app stability, performance, and feature release cadence.
  • Able to support troubleshooting and root cause analysis for production issues impacting customer experience.

Performance & Metric

  • Monitor basic app performance indicators features.
  • Track feature-level KPIs such as adoption, conversion, and usage of analytics reports.
  • Identify improvement opportunities using available data and insights.

Customer-Centric Experience

  • Apply customer-first thinking in feature design and prioritisation.
  • Use analytics, customer feedback, and behavioural data to improve journeys and app usability.
  • Ensure alignment with design systems, UX standards, and platform experience guidelines.
  • Continuously optimize user journeys to improve engagement, adoption, and digital self service capabilities.

Cross Functional Collaboration

  • Collaboration with Marketing, IT, and Operation team.
  • Communicate on tasks progress, risks, and dependencies clearly.
  • Support cross functional initiatives including campaign launches, product integrations, and digital transformation programs.

About You

  • Bachelor’s or Master’s degree in Computer Science, Information Systems, Digital Technology, Marketing, Business, or related fields.
  • 3–5 years in digital product or mobile app roles.
  • Proven success in requirement capturing and implementation with high user engagement and commercial impact.
  • Experience working closely with engineering teams on mobile app development (iOS, Android, APIs, backend integrations, automation).
  • Experience with MarTech, analytics, A/B testing, customer data platforms, and performance marketing integration.
  • Experience in stakeholder management.
  • Strong execution and problem-solving skill.
  • Strong business acumen with customer-first and mobile-first thinking.
  • Clear communicator, and stakeholder influence skills.
  • Proficient in app KPIs, comfortable in performance tracking, A/B testing, and personalization enablement.
  • Able to work in fast-paced, high-stakes environments with multiple priorities.
  • Detailed-oriented and delivery focus.
  • Customer-minded and pragmatic.
  • Comfortable working in fast-paced environments.
  • Comfortable working with multiple stakeholders and does not shy from communication.
  • Make decisions based on insights with critical thinking and problem-solving abilities
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What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.