The Day-To-Day Activities
- Channel Growth & Optimisation
- Lead and drive the performance and growth of broadband (fixed and wireless) sales channels, including company-owned centres, retail partners, digital platforms, telesales and e-commerce channels
- Develop and execute channel expansion strategies by identifying, piloting and scaling new broadband acquisition channels and go-to-market approaches.
- Steer cross-functional collaboration with commercial, sales, digital and base management teams to optimise broadband sales funnel performance and improve conversion across all touchpoints
- Product, Pricing & Device Strategy
- Own the end-to-end lifecycle of broadband products, from product concept and positioning to pricing strategy, launch, performance optimisation and lifecycle management
- Define and lead the broadband device (CPE) strategy, including device roadmap planning, feature requirements, vendor engagement and lifecycle management
- Establish device cost targets, subsidy frameworks and commercial models to support broadband acquisition and profitability objectives
- Drive cross-functional alignment with Network, IT and Procurement teams to ensure device compatibility, certification and readiness for commercial deployment
- Continuously assess competitor offerings, including pricing, device specifications and bundled propositions and translate insights into strategic product and pricing actions
- Marketing Strategy & Go-To-Market Leadership
- Define the broadband product and device marketing strategy, including target segments, value propositions and campaign objectives aligned with growth and revenue goals
- Lead go-to-market planning and execution by ensuring channel readiness, device availability, operational preparedness and clear product positioning
- Partner with Marketing Services to translate product propositions into impactful campaigns, ensuring consistent messaging across all customer touchpoints
- Drive development of channel-specific bundles and propositions, including broadband devices, add-on devices (e.g., TVs, tablets) and digital service partnerships
- Customer Journey & Experience
- Championing the end-to-end broadband customer journey, from coverage check and onboarding to activation, usage and renewal, ensuring a seamless and differentiated customer experience
- Identify and address key customer and operational friction points, particularly for broadband and FWA services, through cross-functional collaboration
- Drive continuous enhancements to product offerings, device experience and operational processes to improve customer satisfaction and reduce time-to-market
- Performance Management & Insights
- Lead the monitoring and analysis of broadband performance metrics, including subscriber growth, ARPU, churn, channel contribution, device penetration and add-on attach rates
- Evaluate campaign effectiveness and pricing strategies, partnering with marketing and commercial teams to optimise performance
- Translate data insights into strategic recommendations to refine product mix, pricing, bundling and channel execution
- Process Improvement & Operational Excellence
- Drive continuous improvement of product, device and operational workflows to accelerate product launches and enhance operational efficiency
- Champion automation and digitalisation initiatives across onboarding, provisioning, subscription management and campaign execution
- Ensure systems, processes and operational readiness to support smooth product launches, enhancements and market changes