The Day-To-Day Activities
- Support the planning and execution of end-to-end Go-To-Market (GTM) campaigns for Postpaid and Broadband, ensuring strong coordination across all touchpoints.
- Translate brand and product strategies into clear, consistent campaign messaging, with attention to quality and detail across channels.
- Monitor campaign performance and proactively identify insights and optimisation opportunities to improve results.
- Analyse market trends, competitor activities and consumer behaviour to support stronger campaign planning and decision-making.
- Manage day-to-day campaign operations, including timelines, promotional calendars and cross-functional coordination to ensure timely delivery.
- Collaborate closely with Product, Consumer Business teams and agency partners, taking ownership of deliverables and ensuring alignment.
- Track marketing budgets and support efficient allocation of resources across campaigns.
- Leverage data from multiple sources to generate actionable insights and contribute to more effective, insight-led campaigns.
- Support and take ownership of brand initiatives and passion projects, contributing to ideas and executions that strengthen brand relevance and engagement.