Job Summary
- This role partners closely with the Head of Consumer Insights, Research & CX to shape how the organisation understands customers, builds the brand, and drives growth.
- Candidate will play a key role in translating customer, brand, and market signals into clear, actionable direction for the business—across both consumer and enterprise segments.
- This is not a reporting role. It is a role focused on influence, clarity, and impact.
The Day-To-Day Activities
- Partner the Head of Insights to Drive Strategic Direction
- Act as a key support to the Head of Consumer Insights, Research & CX in shaping priorities and insights agenda
- Help translate business questions into clear research frameworks and actionable outputs
- Support key narratives and presentations for senior leadership and cross-functional teams
- Own Brand Health, Segments & Market Intelligence
- Lead brand health tracking and segmentation studies across consumer and enterprise segments
- Identify key drivers of brand perception, differentiation, and growth
- Monitor market, competitor, and customer trends turning signals into strategic implications
- Drive Campaign & Business Effectiveness
- Lead campaign tracking, post-campaign evaluation, and learning agendas
- Work closely with Brand and Marketing teams to identify what drives impact and ROI
- Translate findings into clear recommendations for future campaigns and initiatives
- Turn Insights into Business Action
- Synthesize multiple data sources into sharp, story-led insights
- Present confidently to stakeholders, connecting insights to business outcomes (growth, acquisition, retention, brand strength)
- Proactively identify opportunities, risks, and whitespace areas
- Manage and Elevate Research Partners
- Work with leading agencies (e.g. Nielsen, Ipsos, Kantar) to design and deliver impactful studies
- Challenge and refine methodologies to ensure business-relevant outputs
- Elevate agency outputs from data to strategic recommendations
- Contribute to CX & Insights Capability Building
- Support integration of brand, research, and CX insights into a unified customer view
- Contribute to development of CX measurement frameworks (e.g. NPS, journey insights)
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• Help build a future-ready insights function leveraging digital tools and AI where relevant