Duties & Responsibilities

Job Purpose:

• Supports marketing campaign for U Mobile’s Telco business, including but not limited to always-on campaigns and tactical campaigns.

Job Responsibilities:

• Plan, coordinate and execute Alternate Channel on-ground and online communications for Prepaid segment.
• Analyse competitor activities and identify opportunities and deep understanding of consumer behavior.
• Responsible for creative briefing and end-to-end execution for campaigns and its relevant touchpoints.
• Review and translate copy from agency and internal stakeholders such as base marketing to ensure external communications adhere to brand and product requirements and accuracy.
• Support media planning and campaign buys, with a good understanding of data analytics.
• Establish and improve day-to-day operations to achieve optimal efficiency.
• Track and raise marketing budget through SAP, ePRF and/or related-systems.

Job Requirements

• Bachelor degree preferably with a focus in Marketing, Advertising & Promotion or Business Admin.
• Preferably with 1 year of experience in Marketing/Media/Advertising. However, fresh graduates are also encouraged to apply.
• Excellent in written and verbal communication skills including proof-reading.
• Efficient in executing day-to-day tasks assigned.
• Meticulous with an eye for detail.
• Analytical and creative.
• Fundamental understanding in social and digital advertising technologies.

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