Job Summary
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Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. To also be responsible for ideating, developing, and executing effective marketing campaigns independently for Telco services to drive brand awareness and conversion.
The Day-To-Day Activities
- Support the planning and execution of end-to-end Go-To-Market (GTM) campaigns for Postpaid and Broadband, ensuring strong coordination across all touchpoints.
- Translate brand and product strategies into clear, consistent campaign messaging, with attention to quality and detail across channels.
- Monitor campaign performance and proactively identify insights and optimisation opportunities to improve results.
- Analyse market trends, competitor activities and consumer behaviour to support stronger campaign planning and decision-making.
- Manage day-to-day campaign operations, including timelines, promotional calendars and cross-functional coordination to ensure timely delivery.
- Collaborate closely with Product, Consumer Business teams and agency partners, taking ownership of deliverables and ensuring alignment.
- Track marketing budgets and support efficient allocation of resources across campaigns.
- Leverage data from multiple sources to generate actionable insights and contribute to more effective, insight-led campaigns.
- Support and take ownership of brand initiatives and passion projects, contributing to ideas and executions that strengthen brand relevance and engagement.