Role
Support marketing and business initiatives by analysing campaign performance, developing interactive dashboards using BI tools, and utilizing SQL for data management and reporting automation.
The Day-To-Day Activities
1.Reporting
- Assist in campaign performance analysis and post-campaign reporting.
- Support data extraction, validation, and reconciliation activities.
- Assist to update recurring reports and dashboards for business stakeholders.
- Assist in ad-hoc analysis to support marketing initiatives.
2.Dashboard Development & Data Visualization
- Support development and enhancement of dashboards using Power BI and other BI tools.
- Create visualizations to present business performance and campaign insights.
- Perform data quality checks to ensure reporting accuracy.
- Document dashboard logic, metrics definitions, and reporting requirements.
3. Data Management & Automation
- Assist in data preparation, cleansing, and transformation activities.
- Support SQL scripting for data extraction and analysis.
- Participate in automation initiatives to improve reporting efficiency.
- Validate datasets across multiple platforms and databases.