Job Summary
The in-house expert on planning and executing biddable media strategies to drive growth and conversion for our digital business.
Job Responsibilities
- To manage digital campaigns across social, search and display platforms and ensure that strategies are aligned with marketing goals
- Responsible to plan and execute paid media campaigns as well as manage ad optimization and reporting.
- Support performance marketing operations to drive user acquisition, cross-sell, and reactivation for GoPayz – a universal e-wallet app and lead generation for GoBiz – Digital Business Solutions
- Manage cross-channel media programs across Google, Facebook and various ad networks, covering both the strategic and tactical aspects of running campaigns
- Driving day-to-day performance marketing topics for the business verticals and providing thought leadership to key stakeholders.
- Measure and report on digital marketing campaign performance and assess these against goals such as ROI and KPIs
- Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate
- Work closely with stakeholders to ensure best practices are implemented, execution is aligned and campaign performance is optimized.
- Build budget recommendations and optimization solutions to drive high-impact results. Explore new opportunities to grow campaigns more efficiently and effectively.
- Derive with a data-led business solution. Work closely with the team to provide actionable insights that can potentially identify business opportunities/threats
Identify opportunities in SEM efficiency and growth to increase revenue, traffic, and users