Duties & Responsibilities
Job Summary

Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, focused on achieving brand business objectives in the short and long term

Job Responsibilities

• Marketing and comms lead for all things related to corporate branding.
• This includes external consumer fronting and internal employee facing brand related comms and activities.
• Portfolio includes (but not limited to), corporate brand, network brand, employee brand support to HR, sponsorships/partnerships, content marketing, festive campaigns & collaterals, support retail experience, brand CI guardian
• The scope will include ATL, BTL and Digital platforms. As more of our comms will be digitally led, advance digital, social and content experience will be added advantage
• Candidate will led a team to drive corporate brand position, awareness and affinity
• In this scope, the candidate will also lead in partnership and sponsorship projects/activities.
• The lead will also lead the brand strategy alongside myself, and owns the brand roadmap.
• The scope will include working with our agencies (brand & media) as well as internal stakeholders

Job Requirements

• Previous experience in developing brand and marketing strategies.
• Familiar with comms and brand roadmap development.
• Led a team, managed senior stakeholders and partners
• Good communication skills both verbal and written
• Advance media knowledge for digital and through the line
• Familiar with content marketing and platforms
• Ability to rally and build strong culture

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