Job Summary
Responsible as the digital marketer for GoPayz and GoBiz.

Job Responsibilities

• Plan, develop, execute effective performance-driven marketing campaigns to drive brand awareness, customer acquisition, usage and retention across all touchpoints.
• Manage the marketing and promotional calendar and ROI tracking to ensure all launch and marketing plans are in sync with business requirements and timelines.
• Manage and work with external partners and agency partners to drive effective performance-driven marketing campaigns from ideation to execution that incorporates paid, owned, and earned media to achieve business goals.
• Keep up-to-date on competitive marketing activities, customer behaviour, and emerging trends to formulate effective campaigns.

Job Requirements

• Bachelor’s Degree or above in Marketing, Business, Communications or equivalent.
• Minimum 5 years experience in marketing, branding, e-commerce and or digital and media planning.
• Leadership
• Demonstrated experience communicating broad marketing initiatives to both key stakeholders and diverse internal teams.
• Excellent communication skills among peers and across disciplines.
• Ability to simultaneously tackle multiple projects and challenges with enthusiasm.
• Passion to rapidly build expertise on new businesses and industry verticals.
• Business
• Creative and detailed. Analytical, agile and responsive to change.
• Excellent knowledge on media planning and buying, campaign management and brand marketing.
• Technical
• Fundamental understanding of Internet advertising technologies and marketing channel attribution models.
• Good understanding of the latest trends and technologies in the fintech, e-commerce and digital space.

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