Duties & Responsibilities
- Develop and execute the marketing strategy and plan, for Prepaid products and services focused in East Coast and East Malaysia.
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Drive growth of prepaid revenue, subscriber and market share through development and execution of Prepaid plans, campaign and promotions while ensuring efficiency and alignment with the overall Marketing strategy.
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Drive the development of go-to-market plan, guidance and direction on marketing messaging, aligning various sales and communication channels.
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Oversee product portfolio and manage product lifecycles, to ensure efficiency of marketing product activities in regards to plan, assessing performance, adjust product positioning, and withdrawal.
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Continuous development and enhancements of subscribers’ journeys.
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Monitor and track performance of prepaid rate plans to ensure relevance and market competitiveness.