Duties & Responsibilities
- Develop and execute the marketing strategy and plan, for Prepaid products and services focused in East Coast and East Malaysia.
Drive growth of prepaid revenue, subscriber and market share through development and execution of Prepaid plans, campaign and promotions while ensuring efficiency and alignment with the overall Marketing strategy.
Drive the development of go-to-market plan, guidance and direction on marketing messaging, aligning various sales and communication channels.
Oversee product portfolio and manage product lifecycles, to ensure efficiency of marketing product activities in regards to plan, assessing performance, adjust product positioning, and withdrawal.
Continuous development and enhancements of subscribers’ journeys.
Monitor and track performance of prepaid rate plans to ensure relevance and market competitiveness.
• 4-8 years working experience in product marketing and marketing communications
• Advanced knowledge in excel/spreadsheet and analytical skills
• Excellent written and verbal communication skills