CRM & Loyalty Program Senior Executive  

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Job Summary
We are looking for an intellectually curious, business-savvy with analytical mindset individual to join our Base Marketing team. This role will be responsible to provide robust insights, analysis and analytical reporting to interpret results and inform key business stakeholders on customer profiles, trends and campaign analysis. You will need to be able to work with broad and complex datasets, successfully extracting the ‘signal from the noise’, navigating data quality issues along the way in identifying actionable insights.

Job Responsibilities

  • Analyze large data sets representing the behavior of millions of consumers to identify strategic opportunities and address operational gaps
  • Understand business challenges & opportunities and identify where customer data could help support business decisions
  • Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
  • Develop reporting dashboards and visualizations to support and enable data driven decision making across the organization
  • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style

Job Requirements
1. Education/ What people Know:
• Bachelor’s degree in business, technical or quantitative field (IT, Data Science, Actuarial, Mathematics or Statistics)
• Data Science or SQL/Python certifications will be an added advantage

2. Experience/ What people Have Done:
• At least 3 years of experience or demonstrated proficiency in data analysis, including quantitative and qualitative research and
• Good understanding of customer and performance analysis
• A good working knowledge in spreadsheet, programming, analytical and visualisation software (such as Excel, SQL, SAS, R and
Power BI)
• Experience of using SQL Server Management Studio
• “Storytelling” ability in a corporate context and crafting clear, compelling analysis

3. Competencies/ What people Can Do:
• Strategic understanding – ability to connect data, analytics and strategic thinking
• Strong data & analytical skills & track record of delivery
• Ability to present complex information clearly and professionally to a variety of audiences
• Ability to work cross functionally to prioritise, schedule and work on deadlines
• Strong attention to detail and accuracy of output

4. Personal Attributes/ Who people Are:
• Strong analytical skill, organized and attention to detail
• Ability to work independently, as well as be a team player
• A passion for analytics and its applications in the real world