Job Summary
Lead alongside appointed Media Agency in the development and execution of digital strategies across brand launches & always-on presence.

Job Responsibilities

• Strategize and work effectively with key internal stakeholders in planning & execution to drive maximum ROI across digital campaigns.
• Manage copywriting of SEM ad copies alongside agency.
• Manage digital initiatives aimed at increasing website traffic, driving user acquisition and conversion effectively.
• Execute a/b tests to optimize & maximize digital campaigns.
• Manage digital marketing budget (primarily SEM, Display, Social Media Ads & Key Influencers) to ensure the ROI of each of the campaigns.
• Analyze and provide insights and recommendations to continuously improve website traffic with Google Analytics, dashboards and relevant business tools.

Job Requirements

• Bachelor Degree with5 years of experience in relevant field.
• Budget management experience.
• Strategic and execution experience with Social Media Ads & Google Ads especially SEM.
• Excellent communication and stakeholder management skills.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way.
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels.
• Positive, collaborative and solution-focused attitude.

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