Job Summary:
Manage the development and execution of Prepaid product strategy, plan, and campaigns to drive revenue and subscriber growth. The candidate will have accountability on Prepaid business KPIs – revenue, subscriber growth, data package growth, ARPU growth.
Job Descriptions:
- Manage and lead cross functional teams in the development and execution of new products, promotions or marketing campaign to ensure successful launch and achievement of product KPIs.
- Lead and develop marketing programs/ campaigns to drive revenue and subscriber growth in the Prepaid segment.
- Manage end-to-end product rollout from ideation to concept approvals to launch and post-launch management.
- Develop and manage products/ promotions to drive subscriber ARPU, in order to improve Prepaid product P&L.
- Analyze and develop deep understanding of consumer insights & behavior to input into development of new products and services.