Job Responsibilities
• Strategise, ideate, develop and execute effective go-to-market plans for B2B and Enterprise segments to drive brand awareness, customer acquisition, utilisation and retention through marketing-led activities across all touchpoints (mainly on-ground, website, digital and social media platforms);
• Work closely with various stakeholders and cross-functional teams to develop and activate channel marketing bundles, promotions, marketing collateral and marcom materials to support sell-through and maximise return on marketing investments.
• Manage the marketing calendar, end-to-end responsibility for allocated marketing budgets, processes, promotional calendar and performance tracking to ensure all launch and marketing plans are aligned with key business KPIs and timelines;
• Manage and work with external partners and agency partners to drive effective marketing campaigns from ideation to execution that incorporates paid, owned, and earned media to achieve business goals.
• Keep up to date of competitive marketing activities, customer behaviour and emerging trends to formulate effective campaigns;
• To ensure that U Mobile’s Enterprise segment’s positioning amongst target audience is holistic and substantiated by deep insights that enables fresh value proposition that sparks new innovative marketing initiatives.