Role
Duties & Responsibilities
Key accountabilities:
- Brand custodian. You will be the representation of U Mobile’s branding: To inspire, guide, design and construct innovative comms to all Malaysians based on our core brand values.
- Marketing and comms lead for all things related to corporate brand comms ideas, creative, key message development & all brand-related activities (to both external Malaysians & internal employees).
- Development of strategic brand plan (includes 5G and Network) to create an ‘always-on’, top-of-mind presence amongst all Malaysians via paid, owned and earned media channels.
- Lead the development & safeguard the brand experience via 360° marketing scope: which includes ATL, BTL, retail, Social and Digital platforms.
- Lead the conversation & collaborative efforts with all relevant parties, such as internal stakeholders and external creative & media agencies.
- End-to-end responsibility for campaign ideation, budget management and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, festive campaigns, retail experiences, reports, internal employee engagements, and so forth.
- Motivate and inspire the members of the Brand Team who are in junior positions.
- Reports to the Head of Brand Comms.