Role


Duties & Responsibilities
Job Summary:
• Candidate will be responsible for managing brand image, developing and implementing brand and communications strategy

Job Responsibilities:
Brand Strategy & Implementation (50%)
• Responsible to develop and implement brand strategy
• Accountable to craft propositions and messaging; ensuring consistency across all channels and audiences in a relevant and compelling manner
• Focal person to create and execute communication plans, covering internal and external stakeholders, media channels, and relevant events
• Work with the wider Product teams to identify opportunities to enhance the brand, grow audience reach, and drive engagement
• Manage budgets, ensure timely delivery of initiatives, and provide accurate forecasting
• Deliver creative solutions and communications challenges, briefing designers, copywriters as required
• Keep up-to-date with industry trends and provide thought leadership and relevant insights to the wider team

Digital Marketing (50%)
• Create and manage social media campaigns, and utilize metrics and analytics to measure and report effectiveness
• Manage all aspects of paid advertising campaigns, including campaign set up, optimization, and performance tracking a cross various digital channels (e.g. Facebook, Google, etc)
• Monitor and analyze digital marketing performance metrics, and adjust strategies as necessary to meet KPIs

Job Requirements
1. Education/ What people Know:
• Degree in Marketing, Branding, Communications, or relevant field(s) preferred but can be compensated with relevant experience

2. Experience/ What people Have Done:
• 5+ years of relevant experience in branding and/or communications role
• Preferably exposure to app / e-commerce environment

3. Competencies/ What people Can Do:
• Proven track record in developing and implementing effective brand and communications strategies
• Exceptional communication skills and the ability to influence and persuade both internal stakeholders and external partners
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong analytical skills and the ability to use data in providing solid recommendations
• Comfortable working in a fast-paced, dynamic environment with rapidly changing priorities

4. Personal Attributes/ Who people Are:
• Self-starter who identifies areas of opportunity and drives forward efficiencies, processes, and goals with cross-functional stakeholders and partners
• Naturally curious with ability to think creatively and innovatively

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