Closing Date : 31/07/2023

Senior Executive, Brand and Comms  

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Duties & Responsibilities
Candidate will be responsible in assisting the Marketing & Strategy Management team in driving brand awareness and executing marketing campaigns across various channels

Brand & Comms
• Assist in executing marketing campaigns
• Coordinate with the creative team to prepare and deliver creative assets for campaigns
• Assist in the preparation of campaign reports and analysis of campaign performance
• Assist in the creation and updating of marketing materials
• Coordinate with external vendors and partners as required
• Assist with social media management and community engagement
• Continuously monitor industry trends and competitive landscape
• Conduct market research and insights gathering to inform marketing campaigns

Job Requirements
1. Education/ What people Know:
• Preferably Degree in Marketing, Communications, or relevant field(s) preferred but can be compensated with relevant experience

2. Experience/ What people Have Done:
• ~3years of relevant experience in branding and/or communications role
• Preferably exposure to app / e-commerce environment

3. Competencies/ What people Can Do:
• Strong understanding of marketing principles and practices
• Excellent written and verbal communication skills
• Proficient in using Microsoft Office applications
• Strong attention to detail and ability to multitask
• Creativity and ability to think outside the box
• Familiarity with social media platforms and community management
• Ability to work collaboratively with teams and across departments

4. Personal Attributes/ Who people Are:
• Naturally curious with ability to think creatively and innovatively

5. Business justification to substantiate the role expansion (if applicable):
• Reorganization of Digital Business Division
• Additional Brand & Comms role (previously under Telco team)
• Brand awareness and recognition
• Audience engagement through likes, comments and shares on social media
• Number of visitors to website/app and % converted into leads and sales
• Media coverage
• Impact of marketing efforts to the business bottom line i.e. % of revenue