Duties & Responsibilities
Candidate will be responsible to lead the development of marketing and communication strategies that enhances brand positioning and reputation. The position will be key in introducing and implementing integrated marketing campaigns and building strong relationships with internal stakeholders and external partners
Brand & Comms
• Lead in the development and implementation of integrated marketing plans that support business goals and objectives while building brand awareness and positioning.
• Collaborate with internal stakeholders and external partners to drive campaign implementation and enhance brand reputation across all channels.
• Focal person on the creation of marketing materials, including print and digital ads, social media content, and email marketing campaigns.
• Drive competitors’ analysis, monitor and track marketing campaign metrics, including website traffic, lead generation, and brand sentiment, to optimize campaigns for improved performance.
• Develop and maintain a deep understanding of the industry trends, and emerging technologies to help guide strategic decision-making across the Division.
• Manage the market research and analysis activities to identify consumer insights and trends that can inform marketing strategies.
• Governs and manages relationships with external partners, including agencies and vendors, to ensure timely and efficient execution of marketing initiatives.
• Other related duties as assigned and/or as and when required.