Duties & Responsibilities
• Lead the GTM strategy development and execution plan for enterprise (B2B) products and services with end-2-end scope i.e., develop key value propositions, supporting marketing materials, conduct training to stakeholders, post-launch tracking
• Develop the marketing plan to generate awareness and drive take-up using various marketing platforms (digital, print, etc.)
• Own the overall marketing calendar and lead the planning process (3+3) to ensure there is sufficient focus, marketing activities and communication messages to drive commercial growth
• Strategize and develop the execution plan to raise U Mobile brand as a business solution provider in the enterprise market
• Analyse market trend and identify key growth opportunities and deep understanding of enterprise customer behavior.
• Take lead in promotional activities. (Key person to deal with product/consumer business team, and agencies)
• Monitoring and tracking campaigns/projects performance by providing campaign reports time to time.
• Good sense of data analysis, able to polish all sources of raw data into powerful consumer insights, and develop effective communication strategy based on the insights.

Job Requirements

Education/ What people Know:
• Bachelor degree preferably with a focus Marketing, Business Admin.
• Min. 8 years of experience in developing and executing marketing plan/campaigns/GTM activities for B2B market segment
• Min. 5 years experience in a team lead or supervisory role managing a team
• Excellent in written and verbal communication skills including proof-reading.
• Able to understand and analyse market trend in detail by studying internal and external data.
• Understand telecommunication ecosystem.
• Able to understand and analyse market trend in detail by studying internal and external data.
• Understand telecommunication ecosystem.
• Strong communication skills with excellent influencing and networking ability.
• Efficiency in executing ad hoc and fast turn over campaigns

Competencies/ What people Can Do:
• Creative and detailed. Analytical, agile and responsive to change.
• Have strong communications (written / verbal), presentation and facilitation skills
• Demonstrated experience communicating broad marketing initiatives to both key stakeholders and diverse internal/external teams;
• Excellent communication skills among peers and across disciplines;
• Ability to simultaneously tackle multiple projects and challenges with enthusiasm;
• Passion to rapidly build expertise on new businesses and industry verticals;

Personal Attributes/ Who people Are:
• Passion for excellence and the desire to have a significant impact
• Attention to details especially in operational matters
• Highly self-motivated and willing to take leadership role
• Openness to an environment of active developmental feedback
• Well-rounded interpersonal skills with the capacity to build trust-based relationships with teammates
• Complete team player, able to work across cultures, upholds and promotes highest ethical standards
• Self-starter with positive attitude and resilient

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