Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization!
#UnlimitingYourPotential
Top Reasons To Join Us
- Awarded as one of the Most Preferred Graduate Employers (2022) & Gold Winner for Excellence in Workplace Culture (2021)
- Comprehensive medical, dental, optical and insurance benefits
- Flexi working hours arrangements
- Staff Line & Device Subsidy
- Smart Casual Attire
- Child Parental Leave
- Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
- Special employee discounts for selected F&B Brands
Duties & Responsibilities
This role plays a vital supporting role in shaping and executing our digital experience strategy across websites, mobile apps, and other digital touchpoints. You will contribute to optimizing content, usability, conversion, and overall user engagement, working closely with the Digital Experience lead and broader cross-functional teams. The role requires the ability to liaison within the marketing function of a business and then translate that marketing vision to a technology implementation to deliver on business goals.
1) Content Management for Owned Digital Platforms (Web/ App and E-Channels)
- Serves as super-user and product evangelist for a variety of digital platforms/ tools.
- Assist with content creation, editing, and publishing for websites and apps, following brand guidelines and SEO best practices.
- Conduct user research and analyze data to identify content gaps and opportunities for improvement.
- Manage digital asset libraries and maintain content workflows.
- Implements web and app solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments.
2) Usability and Conversion Optimization:
- Implement A/B testing and other research methodologies to analyze and improve user experience on websites and apps.
- Collaborate with designers and developers to identify and implement usability enhancements.
- Track key performance indicators (KPIs) and analyze data to measure the effectiveness of digital initiatives.
3) Project Management and Support:
- Assist with the planning, execution, and monitoring of digital projects, ensuring timely delivery and adherence to budget constraints.
- Provide technical and administrative support to the Digital Experience Manager and other team members.
- Stay up-to-date on emerging digital trends and technologies and recommend potential applications for our digital strategy.
4) Communication and Collaboration:
- Liaison and maintain clear and concise communication with respective stakeholders across departments, agencies and partners to ensure campaigns are launched on a timely manner.
- Full stack communicator - Collaborate with all staff and management to ensure owned platform content is aligned with business strategy and meets the organization's standards.
- Multiple platform management skills and ability to practice constant communication with internal and external parties in the business to troubleshoot, develop, set up and deploy their content - and ensuring there is a clear establishment of what can be created within that timeframe.
- Facilitate meetings, document decisions, and maintain project documentation.
5) Deliverables and Reporting
- Plan, implement, manage, monitor and upgrade all digital marketing projects and campaigns on self-owned channels.
- Track and analyse app and website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion to assist in driving brand KPIs.